Iran's young population and the increasing number of working women are important factors driving growth in packaged food. In addition, improved retail systems are an important factor growth to sales 'expansion. As a matter of fact supermarkets and hypermarket played an increasingly important role within packaged food distribution in 20 73, records Prospect wise, the package food market is expected to attain considerable volume growth by 20 78. Nevertheless, it is worth mentioning that despite the expansion of packaged food products, artisanal products ranked first at the end of 2013. The popularity of unpackaged produ cts is mostly attributable to the eating habits and preferences of Iranian consumer s who prefer fresh products from sources with which they are familiar.

Credit Content and Photo : Middle East Food. Npvember 2014, Issue 11 and