These unique market conditions shape consumer attitudes and behavior. To understand Indonesian shoppers, we synthesized findings from a range of exclusive sources, including proprietary consumer insights, gleaned from 7,000 Indonesian households and developed through a partnership with Kantar Worldpanel; and analysis from Bain’s extensive expert network and years of experience in Indonesia. This enabled us to identify critical shopper insights in five areas related to Indonesians’ willingness to pay for premium products, degree of loyalty, behavior across regions, shopping preferences, and attitudes toward social media.
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