Challenges and Marketing Strategies of Halal Products in Malaysia. , Research
Dr. Che Mohd Zulkifli Che Omar Assoc. Prof.
It is certainly undeniable that halal product sectors in the world promises a very large market with the capacity of Muslims today surpassing 1.5 billion. Looking at the current world scenario, halal products nowadays receive a very high demand due to the increase of population which is ever growing that reaches a total of 2 billion with 57 of the world’s countries are muslim majority countries. Malaysia has taken a lot of initiatives to promote its halal products such as through branding, promotion, e-commerce and distribution. However, it is doubtless that there are a lot of problems and challenges especially in halal certification and legal rights in getting intellectual property protection.
Resource : Interdisciplinary Journal of Research in Business. ISSN: 2046-7141 Vol. 3, Issue. 02 (pp.11- 17) | 2013
Document : MY_consumer.pdf
Credit Content and Photo : http://www.thehalalfood.info