ABSTRACT 

The objective of this study is to determine the relationship between socio-demographic variables and non-Muslim consumers’ awareness, recognition, understanding and purchase intention towards Halal labeled foods. Descriptive analysis, reliability test and chi-square analysis were used to accomplish the objectives of this study. The results shows that majority of the non-Muslim consumers are aware about Halal labeled food and the JAKIM Halal logo on food products. Moreover, non- Muslim consumers who have higher education level, single and age between 26 to 35 recognize the JAKIM Halal logo on the food products but only consumers who have higher education level, income level, come from urban area and who are still single have higher understanding of the concept of Halal. The result shows that non-Muslim consumers’ geographical area, education level and income level have higher intention to purchase Halal labeled foods than their counterparts
 
Phuah Kit Teng 
Graduate Research Fellow 
Department of Agribusiness and Information Systems, 
Faculty of Agriculture, 
Universiti Putra Malaysia, 
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Resource : 3rd INTERNATIONAL CONFERENCE ON MANAGEMENT (3RD ICM 2013) PROCEEDING 10 - 11 JUNE 2013. HYDRO HOTEL, PENANG, MALAYSIA

Document : MY_consumer2.pdf

Credit Content and Photo : http://www.thehalalfood.info

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